Winbond to further grow automotive flash sales in 2022

Winbond Electronics is poised to further expand its automotive flash offering as a proportion of company revenue in 2022, as the chipmaker has cut into the supply chains of first-tier auto assemblers, according to industry sources.

Winbond has disclosed that sales generated from the automotive and industrial segments generate a combined 22% of its total revenue in 2021. The proportion is expected to climb this year, said the sources.

Winbond has in recent years expanded its NOR flash and DRAM offerings for automotive electronics and electric vehicles, the sources indicated. The chipmaker used to provide only automotive DDR, and low- to mid-density NOR chips.

Winbond’s entry into the supply chain of the world’s top automotive manufacturers will boost sales of the company’s automotive memory particularly flash products from 2022 onward, the sources believe. The chipmaker has developed multiple flash products for EVs, such as high-speed OctalNAND Flash at densities above 512Mb.

Winbond is also upbeat about its automotive battery management IC (BMIC) business. Subsidiary Nuvoton Technology’s BMICs are being adopted by many car vendors for lithium-ion batteries, the company said previously.